On March 20, 2025, marketing leaders and innovators gathered in Warsaw for the Vecton & Bloomreach Champions’ Club.
The event, centred around the theme “How Healthy Marketing Automation Creates an Edge in Times of Change,” explored how businesses can drive long-term growth through smart, scalable Marketing Automation and CRM strategies.
With expert-led keynotes, hands-on workshops, and a panel of industry experts, this year’s agenda focused on the six core dimensions of healthy Marketing Automation: data, CRM strategy, tech stack, communication programs, analytics, and team capabilities. Together, they form the foundation for delivering personalized customer experiences that drive loyalty and long-term growth.
Here are the standout moments from a day full of strategy, practical insights, and meaningful conversations.
Healthy Marketing Automation: The Solid Foundation
Vecton opened the event with a compelling keynote underscoring the strategic importance of a well-maintained Marketing Automation system. During the session, Vecton introduced the Healthy MA Checklist, a diagnostic framework designed to help organisations systematically evaluate and strengthen their automation capabilities, ensuring sustained performance and long-term business impact.
The Power of AI in Marketing
Dawid Kiszczak (Bloomreach) took the stage to discuss how AI is transforming Marketing Automation. He showcased Bloomreach’s investments in AI, highlighting how businesses can leverage these advancements to create personalised, data-driven customer experiences. Wojciech Mroczek from Bloomreach further explored the new and upcoming AI-powered features, emphasising their role in automating and optimising customer interactions.
Workshop: Putting knowledge into practice
To translate theory into practice, we hosted an interactive workshop titled “Healthy Marketing Automation Mission.” Participants, working in teams, addressed real-world Marketing Automation and CRM challenges, developed strategic solutions, and presented their approaches. The interactive format promoted strategic collaboration and reinforced critical learning through practical, experience-based exercises.
Expert Panel Discussion
One of the most insightful sessions was the panel discussion featuring Łukasz Kierus (Glosel), Michał Wojas (Wojas S.A.), and Dawid Koleśnik (Cool Sport). The panellists shared their expertise on the future of Marketing Automation and CRM, offering practical insights into overcoming challenges and maximising the benefits of automation.
Key Takeaways from the Event
- A well-maintained Marketing Automation system gives businesses a significant competitive advantage. Using the Healthy Marketing Automation Checklist can help brands ensure their automation strategies are optimised.
If you’d like to assess how your setup performs, get in touch with Vecton to review the Checklist together and run a full Health Check of your Marketing Automation system.
- AI is shaping the future of Marketing Automation, enabling businesses to deliver hyper-personalised experiences at scale.
- Workshops and real-world case studies are essential in bridging the gap between theory and practice in Marketing Automation & CRM strategies.
Looking Ahead: The Future of Marketing Automation
The Vecton & Bloomreach Champions’ Club event highlighted that a healthy marketing automation system is no longer a luxury; it’s a necessity for brands looking to stay agile and competitive in an ever-changing market.
As the industry continues to evolve, staying ahead means embracing continuous optimisation, AI-driven innovation, and strategic collaboration.
If you’re looking to enhance your Marketing Automation and CRM strategies, now is the time to take action. Explore how Vecton can help you build a high-performing marketing ecosystem and stay ahead of the competition.
If you’re interested in future editions of the Champions’ Club, follow us on LinkedIn and visit www.championsclub.pl for the latest updates.
Let’s connect to evaluate your Marketing Automation strategy with our Healthy Marketing Automation Checklist, and turn insights into measurable impact.
