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Sławek Pliszka joins Vecton as Strategic Advisor

Sławek Pliszka steps into the role of Strategic Advisor at Vecton.

Sławek Pliszka has been entrusted with the role of providing strategic advisory to Vecton’s key clients. Vecton, a technology consultancy, assists its clients in selecting, implementing, maintaining, and fully leveraging technologies such as Bloomreach, Braze, and Synerise.

“The marketing automation sector’s expansion has created an abundance of business solutions. We believe that by aiding our clients in crafting the right marketing automation strategy, we can make a substantial impact on their growth,” Pliszka explains.

An expert in digital marketing with over two decades of experience, Sławek Pliszka specializes in CRM strategy and marketing automation. His previous tenure was with Expondo, a leading player in the B2B professional equipment market, where he served as the Head of CRM and Marketing Automation. In that role, he focused on maximizing customer retention, analyzing the effectiveness of communication, and developing strategies for personalized marketing communications.

Vecton offers a suite of marketing automation tools and strategies that enable precise customer data collection and engagement through personalized communication. This approach is key to enhancing customer satisfaction and bolstering the competitiveness of the company.

“I am delighted to welcome someone with such extensive marketing experience to our team. I am confident that Sławek will be a tremendous asset in supporting our clients as they develop and implement successful marketing automation strategies,” remarks Arek Kustra, CEO of Vecton.