optilyz and Vecton announce their partnership aimed at maximising the benefits of omni-channel communication for companies with advanced personalisation strategies. Both optilyz and Vecton pursue the mission of bringing growth to businesses by automated, engaging and highly personalised communication with their end customers.
optilyz provides the software that easily integrates letters, postcards & self-mailers into cross-channel marketing. The optilyz platform has built-in, ready to use integrations into the leading CRM and Marketing Automation platforms.
Vecton provides expert consultancy and support services focused on the CRM and Marketing Automation area, working as an extension of the CRM teams of its clients to maximise the value of their data and personalisation strategies.
At optilyz, we are excited to partner with Vecton to enhance omni-channel communication for businesses. This collaboration will enable companies to seamlessly integrate direct mail into their advanced personalisation strategies. By combining our platform with Vecton’s expert consultancy and support services, we aim to help our clients maximise the value of their data and personalisation efforts.
Martin Twellmeyer, Co-Founder & CEO at optilyz
Direct mail automation enables to profitably leverage untapped customer potential:
1. First of all through broadening the audience of the marketing communications. No opt-in is required, so almost 100% of the database is accessible.
2. Additionally, direct mail is a valuable extension of the digital channels typically used in the marketing automation flows like email, sms or web push and creates more engaging and more effective cross-channel marketing.
3. Conversion rates in direct mail of ~4% lead to a positive return on investment.
optilyz is a great marketing tool that enables businesses to take advantage of offline communication with their customers in a fully automated way. Our partnership with optilyz will successfully streamline the integration and usage of the direct mail performance channel for our clients at Vecton who are working with the advanced and innovative CRM platforms.
Arek Kustra, Co-Founder and CEO at Vecton
Contact us, if you want to broaden your CRM communication setup with direct mail automation!
optilyz GmbH
Neue Schönhauser Str. 19
0178 Berlin
Germany
info@optilyz.com
Vecton Sp. z o.o.
ul. Grochowska 306/308
03-840 Warszawa
Poland
hello@vecton.pl
