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What we do

Our expertise is built around implementing, developing and evaluating marketing automation processes.

We combine knowledge and experience gained in the areas of: sales and consulting as well as implementation and operation of Marketing Automation and CDP solutions.

We personalize marketing communication in omnichannel.

Having backgroud of both sides:

technology suppliers and the end customer enables us to understand needs and goals from different perspectives hence we know how to get the most out of the cooperation.

Among our customers you will find companies from various industries, including: clothing, household appliances, home decor and widely defined retail.

We help to achieve business goals, build strategies and implement them effectively.


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Who we are
zespół Vecton

Who we are

We are a Marketing Automation Agency Vecton: a close-knit team of technology enthusiasts and practitioners who believe in continuous development. We are looking for new solutions to existing problems and constantly study trends. None assumptions are taken for granted and new solutions are tested all the time. We push the boundaries of what is possible by combining experience and the potential of technologies.

We have years of experience in working with data – from organizing it to finding insights and making data-driven decisions.

We know best practices, the most common mistakes as well as the strengths and weaknesses of different technologies.

Vecton team

Arek Kustra


Data analytics expert with many years of managerial and consulting experience. Recently, he managed the Polish branch of Client Services at Exponea. Previously, he created and developed the research and analysis department of, co-supervised the development of Polish Internet Research, implemented innovative Big Data solutions for personalizing content and advertising on the Internet.
Arek Kustra agencja Vecton

Dawid Szymula

Sales Director

For 3 years associated with Marketing Automation and Customer Data Platform technologies. He gained experience at SALESmanago and Exponea, where he developed the Polish market from scratch. During that time he got to know the whole range of technologies and their possibilities. He helped define the goals and needs of SMB and Enterprise companies from the clothing industry to the financial industry.

Agata Szymańska

Business Consultant

She gained her experience in growth marketing, customer service and sales. Fascinated by the opportunities offered by Marketing Automation, she would like to contribute to the development of this field. She always focuses on the subject matter and appropriate preparation for the topic under development.
Agata Szymańska agencja Vecton

Karolina Lipińska

Business Consultant

A specialist with several years of experience in marketing and customer service. The most important thing for her is continuous development and exchange of knowledge. She is constantly exploring MarTech tools to maximize their potential.
Karolina Lipińska agencja Vecton

Olek Karaszewski

Customer Data Platform Analyst

Experienced analyst. He participated in the implementation and development of Marketing Automation / CDP tools (Exponea, Selligent) as a project coordinator and end user. Innovation enthusiast oriented towards the achievement of business goals.
Olek Karaszewski agencja Vecton

Łukasz Franczak

Head of Intergation & Technical Consulting

Customer Data Platforms integration expert with broad experience on projects in CEE, UK and US. Łukasz combines technological expertise with a strong analytical background.
Łukasz Franczak

Alex Suvorov

Business & Technology Consultant

Alex has a Bachelor’s degree in Computer Science and 4 years of programming experience in both startup and corporate environments. He enjoys solving problems and bring new ideas to life.
Alex Suvorov

Our values


We propose solutions proactively. We understand the business, its short- and long-term goals. We focus on effectiveness. We make decisions based on data.


We are united by a passion for MarTech. We are honest and objective. Definitely. Our client’s success is our success.

Partnership approach

We share all our knowledge. We focus on long-term relationships based on the success of both parties. We approach each customer individually.


We are motivated by continuous development. We learn and we have a constant desire to discover new areas of MarTech.

Is it for you

Let’s talk if

You want to check whether the currently conducted activities are effective, get a recommendation on how to use the full potential of the system

You are planning to implement comprehensive Marketing Automation technology, but you do not know which solution is best for you

You want to implement Marketing Automation for the first time

You need ongoing support in using the full capabilities of the Marketing Automation / CDP tool

You need technical support in implementing the Marketing Automation / CDP platform

Our Marketing Automation offer

Extensive consulting and guidance in choosing the best Marketing Automation/CDP  based on your needs and goals

Comprehensive support in the preparation and integration of the Marketing Automation/CDP techbology

Preparation of a business strategy in the area of Marketing Automation/CDP

Practical hands-on support in using the full potential of the Marketing Automation/CDP technology

Our clients' reviews

Rafał Jackiewicz Head of Marketing and E-commerce, Glosel

We decided to team up with Vecton to learn from their expertise in marketing automation and personalization, and to accelerate the pace of growth in this area collaboratively with them.

Sławek Pliszka CRM & Marketing Automation Manager, Expondo

We were looking for a professional partner who understands the dependencies between CDP technology and business. Vecton met all our requirements and that is why we decided to develop MarTech projects with them.

Dawid Koleśnik Ecommerce Marketing Manager, Coolsport

Vecton team are technology geeks with outstanding marketing skills. People who deeply understand the intricacies of MarTech, can quickly spot the hidden potential in data and use it at all stages of work.

Ewelina Krajewska Head of Loyalty & Automation

Our collaboration is a mutual inspiration and what I value most on a daily basis: reliability, versatility, good communication, organization and professional attitude.

Michał Wojas

We had the opportunity to work with the Vecton team during the implementation of the marketing automation tool. Valuing their knowledge and experience, we could not imagine further activities without engaging the team.

Błażej Tarasewicz Board Member

Vecton won us over with their keen understanding of our needs, professionalism and vast experience of the entire team.

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