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Marketing Automation and CRM

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We are an independent agency focused on personalization, data use and AI. We maximize the effectiveness of Marketing Automation and CRM platforms in large B2C companies.

CRM and Marketing Automation Strategy

We help B2C companies design comprehensive roadmaps that align customer data with business goals to build long-term loyalty and value.

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Guidance in Marketing Automation platform selection

We advise B2C companies in the selection of MA platforms tailored to their business objectives, technological architecture and organizational structure.

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Marketing Automation configuration audit

We help B2C companies design comprehensive roadmaps that align customer data with business goals to build long-term loyalty and value.

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Integrations and migrations of CRM Platforms

We help B2C companies efficiently deploy the platform and launch its full potential from day one.

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Personalised CRM campaign implementation

We help B2C companies create advanced CRM campaigns that translate into revenue, transactions and customer loyalty.

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CRM Analytics supporting business decisions

We help B2C companies translate data into actionable CRM and MA decisions — from segmentation to predictions and measurable results.

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Ongoing support in Marketing Automation development

We provide B2C companies with a dedicated team that develops CRM and Marketing Automation activities in the long term — systematically, efficiently, based on real needs.

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Let’s talk about the potential of data, technology, and AI in your business →

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I would like to thank the Vecton team, our strategic partner in this venture, for their invaluable advice and support. Vecton has assisted us at every stage of the process, both at the strategic level and throughout implementation.

Maciej Konopka

Traffic Acquisition Director, Wakacje.pl

From the get-go, Vecton has demonstrated unparalleled agility and efficiency in upgrading our technical setup in our Customer Engagement Platform. They have prepared an elegant technical solution to overpass blockers that we were facing in our CRM campaigns. Vecton’s nimbleness, responsiveness and expertise have impressed us. Highly recommended for any business seeking top-notch customer engagement solutions.

Marco Bardicchia

Global CRM Director, TheFork

We had the opportunity to work with the Vecton team as early as the marketing automation tool implementation stage. Valuing their knowledge and experience, we couldn't imagine further operations without their involvement.

Michał Wojas

E-commerce Director, Wojas

We have been working with Vecton for over two years and their knowledge, skills and knowledge of technology have completely transformed the way we use the CDP platform — especially considering the specifics of our industry and the scale of our business. Thanks to the efficiency and commitment of Vecton, we can better personalize customer relationships, which is confirmed by higher conversion rates.

Simon Cowley

Project Manager

Vecton and wagamama share a passion to create great, data-driven results and exceptional customer experiences. We motivate each other to raise the bar and make sure that in addition to business results, there is always customer satisfaction. Our collaboration is so close that at wagamama we really treat Vecton as part of our own team.

Pal Waagbo

Head of Digital Marketing and Customer Data, wagamama

In our search for the right partner, we often faced a lack of market expertise and only surface-level solutions. Vecton’s profound insight and dedication were the key factors that enabled us to achieve our objectives and build such a successful partnership.

Dawid Koleśnik

E-commerce Marketing Manager, Supersklep

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