Vecton and Bloomreach: 3 years of successful partnership

This month we celebrate 3 years of our successful partnership with Bloomreach. It’s been a fantastic journey for us at Vecton - from a small, local agency when we started,…...

Sławek Pliszka joins Vecton as Strategic Advisor

Sławek Pliszka has been entrusted with the role of providing strategic advisory to Vecton's key clients. Vecton, a technology consultancy, assists its clients in selecting, implementing, maintaining, and fully leveraging…...

Elevating Customer Experience: LYMA's Approach to Quality of Automated Customer Journeys with Vecton

In today's rapidly evolving business landscape, maintaining the highest quality standards of customer interactions has become a paramount objective for organizations striving to build lasting relationships and foster loyalty....

How Wojas Leveraged Zero-Party Data, AI, and Personalized Email Campaigns to Achieve a 27% Growth in Average Order Value with Vecton

Wojas, a renowned footwear manufacturer, recognized the importance of delivering personalized online experience, similar to the company's offline shop standards. One example involves leveraging zero-party data and AI content generation…...

A Comprehensive Guide to Choosing the Right CD(X)P, CRM or Marketing Automation Technology

With a multitude of options available in the market, selecting the right CDP, CRM and Marketing Automation technology can be a daunting task. In this article, we will explore the…...

Case Study: Fintech Savings and Investments Marketplace Raisin Achieves 18% Conversion Uplift with Personalization made by Vecton

We’ve teamed up to help Raisin clients in France, Spain, Germany and UK get the most beneficial investment deals automatically in a personalized way. The interest in the company’s products…...

Marketing Automation Implementation - Myths and Facts

Learn the facts and myths about the implementation of marketing automation - technical issues and process planning - through the eyes of a Vecton expert....

How NEXT Insurance Scaled Up Automation and Personalization with Vecton

Great technology and rich customer data are both necessary to successfully scale up personalization and automation of marketing communication. However, there is one more component, equally important but less visible.…...

Choosing Marketing Automation and Customer Data Platforms - Myths and Facts

Choosing Marketing Automation or Customer Data Platform technology is a serious decision for at least 2-3 years, which directly impacts the functioning and efficiency of e-commerce, marketing, IT, or customer…...

Adblocks and Customer Data Platforms (CDP): How We Unleashed the Full Potential of Customer Data Platform with Wojas

How can you check if your implemented Marketing Automation tool is being blocked? How did we tackle the issue with our client? I'll answer these questions using the case study…...

Case Study: Vivamix and Vecton. How we increased revenue through automated product availability notifications

How can we ensure that customers receive up-to-date, verified, and personalized information about the products they are waiting for, thereby increasing their satisfaction and the e-commerce store's revenue?...

We are hiring: Integration & Technical Consultant and Business Marketing Automation Consultant

Vecton is a company on a mission of bridging two edges of a chasm - the one between ever new CDP/DXP technology and human ability to understand, implement and benefit…...

Customer Experience Management - what is it and why does it matter?

What is Customer Experience Management and what should it look like in practice? Learn from the article...

How Taniaksiazka.pl strengthened customer relations during Black Week 2020 | Case study

How does the automation campaign for the largest online bookstore in Poland look like in practice? We summarize and share the results of work with the Glosel team for TaniaKsiazka.pl…...

How to plan multichannel communication for Black Friday 2020

Let’s assume that you’ve already prepared a set of Black Friday offers. But there is still a question: how to pass these offers to your customers effectively, taking into account…...

How to modify product recommendation models before the Black Friday to increase their effectiveness

Black Friday 2020 will significantly differ from the other Black Fridays in the previous years. COVID-19 pandemic effects negatively affect the offline commerce yet they favor sales via the internet…...

An effective email reactivation campaign checklist

Engagement of email marketing recipients is so important in planning and conducting any communication via this channel. Sending messages to people who don't open them is extremely risky, especially if…...

Why is it important to implement Live Chat in your e-commerce during the COVID-19 pandemic?

Numerous companies are unaware of the importance of customer service in their online businesses. One of the major challenges with e-commerce is that many of the customers visiting your website…...